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Does reading the Wall Street Journal as a teen make someone more financially savvy later in life? I believe so, not only because I did, but because many of my friend’s parents had the paper around the house and they read it too while growing up. One challenge we have today is so many kids are graduating high-school and going to college perhaps studying business courses or getting an MBA, and they’ve never run a business and don’t have the foggiest clue about finances.
Are we missing the boat with our incoming college students, who get into a University and the first thing they do is discover personal credit and credit cards? Thus, paying interest the wrong way, rather than making money on their money or earning growth on their savings or investments. Are you beginning to see the problem here?
Not long ago, I was discussing this with a High School Economics teacher here locally, who wanted me to come speak to his class about free-market capitalism. He was concerned that I might get into politics, which the school frowns upon, I assured him that it would be easy to talk about economics and free-market capitalism dogging the issue of politics. Then that same day I saw an interesting advertisement.
On June 4, 2011 there was a half page ad in the Wall Street Journal for the “Classroom Edition” which would go to High Schools around the country and it was a call to advertisers who wanted to reach teens and high-school students to consider advertising in that edition. The ad read;
“Get the Attention of 1 Million Teens – When they’re not texting, posting, or chatting.”
It turns out that over 90% of the teachers said that the students are engaged in reading “The WSJ Classroom Edition” and that 70% of the students said they liked to read it. Over 50% of the students liked the ads and were happy to learn about new products that they like. Even better the AEP or Association of Education Publishers awarded it “the periodical of the Year” – and the reason was because it allowed teachers to use real-life news and events to engage their students on important topics.
Maybe this is the answer for America’s future, and engaging kids on their way to college with the latest financial news surely makes sense right? Sure it does. Indeed, I hope you will please consider all this and think on it.
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Source by Lance Winslow